Rising Tide Marketing specializes in helping companies create, update, or expand the social media reach of their brand in an ever-changing marketplace. We are based in South Florida and specialize in marine industry marketing. Rising Tide Marketing was founded by a marketing professional in the yachting and sportfishing industry who was constantly asked by previous clients and colleagues to provide guidance and marketing advice for their own business. Our clientele was built on trust and notoriety in the community, and we work extremely hard to help people and take care of our partnerships.
Founder and Principle
Lacey believes the community is stronger when working together. She strives to connect companies and people with mutually beneficial roles to exceed their goals through social media, experiential, and event sponsorship marketing. She is well-networked in the yachting and sportfishing community, and has previously managed marketing and communications full-time for HMY Yachts, Waterfront Properties & Club Communities, and Downey Yacht Sales. Current clients include Release Boatworks and Gamefisherman Boats.
She managed corporate partnerships in the professional sports arena for the Jacksonville Armada FC, where she planned and employed various digital and experiential marketing strategies for over 60 local, regional, and national sponsors such as McDonalds, Subway, Intuition Ale Works, Winn-Dixie, and Community First Credit Union.
Lacey graduated Summa Cum Laude from the University of North Florida with a Bachelor of Science in Psychology, where she focused on how social affiliations, emotions, and perceptions affect marketing and sales results.
Lacey is an honorable U.S. Veteran. She served active duty in the U.S. Coast Guard as a Marine Science Technician planning, conducting, and coordinating responses to oil spills and emergency incidents. During this time, she had the pleasure of being stationed in Key West, where she earned the Military Outstanding Volunteer Service Medal, Global War on Terror Service Medal, Two Meritorious Team Commendation Ribbons, a Commandant Letter of Commendation Ribbon, the National Defense Service Medal, and the Coast Guard Good Conduct Medal.